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Mission

We are frustrated operators.

We've spent years managing teams inside fast-moving companies, and we've all used the same broken tools. HR systems no one actually likes. Performance reviews that feel like paperwork. Dashboards no one looks at. Tools built for compliance, not for running a business.

Windmill is our response.

And the world is changing while we build it. AI is restructuring every company. Org charts are flattening. Management layers are thinning. Roles are merging. Entire functions are being redefined by what AI can now do. The future of management is flatter, faster, smarter.

Most of the industry is racing to replace people. We're betting on them.

As each person now has the leverage that used to require entire teams, every individual matters more, not less. The work gets higher-stakes. The judgment calls get harder. And the people decisions define the company. Who's on what team. Who's growing. Who should lead the next thing.

But most companies have no system for any of it. They have a system of record for every asset except the one that matters most.

That's what we're building.

Windmill is the context graph for your people. A living, cited understanding of who's doing what, what's working, and what good looks like. It starts with performance reviews that write themselves, but it won't end there.

We're not here to polish the same old playbook. We're here to build the infrastructure for companies that bet on their people.

We're not waiting for the future of work. We're building it now.

Max ShawMark TannerBrian Distelburger
Max, Mark, and Brian