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Hubspot

Connect HubSpot and Windmill for unified GTM performance across sales and marketing

What is HubSpot?

HubSpot is an all-in-one CRM platform combining sales, marketing, customer service, and content management tools. It’s where GTM teams manage leads, track deal progression, run marketing campaigns, and coordinate customer interactions across the entire customer lifecycle.

How Windmill Uses Your HubSpot Integration

Windmill connects to HubSpot to understand both sales performance and marketing effectiveness:

  • Sales activity context for 1:1s showing deals closed, opportunities in progress, and pipeline health
  • Marketing campaign performance demonstrating campaign effectiveness, lead generation, and conversion metrics
  • Performance reviews with data on quota attainment, marketing ROI, customer engagement, and cross-functional impact
  • Blocker identification by surfacing where deals stall, which content gaps exist, or what enablement needs arise
  • Continuous feedback when team members close deals, launch successful campaigns, or collaborate on customer initiatives

Windy monitors opportunities, contacts, leads, tasks, accounts, conversations, and campaign activity to provide comprehensive context about GTM performance across sales and marketing functions.

Benefits of the Windmill HubSpot Integration

Unified view of GTM performance. Unlike tools that only track sales or only track marketing, the HubSpot integration gives managers visibility into the entire customer journey—from first touch to closed deal.

Surface what’s working and what’s not—fast. Through weekly pulse checks informed by HubSpot data, Windmill helps leaders spot winning strategies, identify content gaps, and catch performance issues before they compound.

Performance reviews that recognize the full funnel. Reviews include both top-of-funnel metrics (leads generated, campaign performance) and bottom-of-funnel results (deals closed, revenue generated)—ensuring marketing and sales both get recognized.

Early intervention on stalled deals. When opportunities sit too long in certain pipeline stages or prospects go cold, Windy surfaces these patterns and prompts managers to step in with coaching or resources before deals are lost.